In an age where we have more cable channels either "reinventing themselves, being shutdown , or rebranding," Hallmark seems to be bucking that and launching 3rd channel called, Hallmark Drama, which will join it's sister networks Hallmark Channel and Hallmark Movies and Mysteries.
#Breaking Crown Media Family Networks to launch @HallmarkDrama, a new TV Network on October 1 #TCA17.— Hallmark Channel (@hallmarkchannel) July 28, 2017
It will not be replacing any of the other channels they own, Hallmark Movies and Mysteries will continue as is.
We will be launching a new @hallmarkdrama, and @hallmarkmovie will still continue to be the mystery destination everyone loves! #TCA17 https://t.co/Blwax4l6SC— Hallmark Channel (@hallmarkchannel) July 28, 2017
The channel will air programming like repeats of their original series like "Cedar Cove" , and repeats of Little House in the Prairie (which left main channel earlier this year ) and of course more will be announced later. They don't have a website yet , but it is on twitter.
It is interesting to see a totally new cable linear channel launch in this age. you can read the press release here .
Also, they are launching a stand alone streaming service for you Hallmark Channel Movie fans so any cord cutters won't have to worry either.
Crown Media Family Networks to launch standalone subscription/ streaming video on demand service, called Hallmark Movies Now #TCA17.— Hallmark Channel (@hallmarkchannel) July 28, 2017
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