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Wednesday, July 08, 2020

Shepard Smith Coming to CNBC

Cable News TV News  CNBC 



          Former Fox News anchor, Shepard Smith, is coming to CNBC as a general news anchor.  CNBC announced Wednesday that Smith will be anchoring a new 7pm ET newscast bringing back "The News" title,  a name that was  used on MSNBC with Brian Williams from 1996-2002, when the program moved to CNBC in 2002 until 2004, when Williams was preparing to take the NBC Nightly News anchor desk.

           Smith is joining CNBC as their general news and chief general breaking news anchor. He joins after leaving Fox News Channel in October of 2019 ,after 23 years being their chief news anchor , appearing for breaking news on both Fox News Channel and the FOX network. He anchored programs like "Fox Report", "Studio B" and "Shepard Smith Reporting".   

     CNBC has been running a "Special Report" on the network since January in the 7PM ET slot , this will  be replaced by "The News with Shepard Smith" sometime later this year. 

       Thoughts:  It is interesting to see that CNBC, a business news focused channel , at least in daytime, is interested in going into general news, though as stated above that isn't out of their wheel.  The idea of having a news show that might be a better counter weight to what the cable news channels could bring in viewers who want the news of the day without any of the excess you get on CNN or MSNBC.  Shepard Smith  is  a good news anchor  and makes for a good choice for a lead anchor , especially if there is a big news story that needs to be brought.

  You can read the press release after the Jump



CNBC to Launch Evening News Program Anchored by Smith ENGLEWOOD CLIFFS, N.J., July 8, 2020—Award-winning broadcast journalist Shepard Smith will join CNBC, it was announced today by CNBC Chairman Mark Hoffman. He will be based at CNBC Global Headquarters in Englewood Cliffs, N.J. effective July 13th.
Smith will anchor a new one-hour evening news program titled The News with Shepard Smith, airing Monday through Friday at 7pm ET. The newscast, which will launch in the Fall, will cover the most significant news stories of the day and will feature the well-respected, fact-based storytelling that has been the hallmark of his 30-year career. Smith will also assume the new roles of CNBC’s Chief General News Anchor and Chief Breaking General News Anchor as well as Executive Editor of The News with Shepard Smith. More details about The News with Shepard Smith will be released in the coming months.
“Information is coming at us from every direction. If we’re not careful life-altering decisions will be made based on half-truth, rumor, misdirection or worse,” said Mark Hoffman, Chairman of CNBC. “We aim to deliver a nightly program that, in some small way, looks for the signal in all the noise. We’re thrilled that Shep, who’s built a career on an honest fight to find and report the facts, will continue his pursuit of the truth at CNBC.”
Hoffman added: “Shep’s newscast will tap into his extensive experience and deep passion for breaking news, in-depth storytelling and incisive interviews and serve as the perfect bridge between CNBC’s daytime investor-focused news programming and the network’s aspirational business-oriented entertainment programs in primetime.”
“Gathering and reporting the news has been my life’s work. I am honored to continue to pursue the truth, both for CNBC’s loyal viewers and for those who have been following my reporting for decades in good times and in bad,” said Shepard Smith. “CNBC Chairman Mark Hoffman, a journalist himself at his core, presented me with CNBC’s vision for a fact-based, hour-long evening news program with the mission to cut through the static to deliver facts, in context and with perspective. I know I found a great home for my newscast. I am excited to be working with the exceptional talent at CNBC and eager to build a team focused on uncovering the news behind the headlines.”
“Much like our coverage of the Coronavirus pandemic, CNBC reporters and producers can go beyond the financial markets to tell rich, deeply-reported stories across the entire landscape of global news. Each evening, Shep’s program will be the place where we’ll deliver that same credible coverage of the key issues of the day,” said Dan Colarusso, Senior Vice President, CNBC Business News.
Smith joins CNBC after 23 years at Fox News Channel. Most recently, he served as chief news anchor of the network and managing editor of the breaking news division. From 2013-2019, he was additionally the anchor of Shepard Smith Reporting. Prior to Shepard Smith Reporting, Smith anchored The FOX Report and Studio B.
During his time at Fox News Channel, Smith covered major news events including presidential elections, Hurricane Katrina, the BP oil spill, the Middle East conflict from the Israel-Lebanon border, the attacks of 9/11, the wars in Afghanistan and Iraq, and mass shootings from Columbine to Las Vegas.
Early in his career at Fox News Channel, Smith held the position of New York-based general assignment reporter and was then promoted to senior correspondent.
Before joining Fox News Channel, Smith was a FOX News Edge correspondent based in Los Angeles, providing deep reporting on national headlines including the crash of TWA Flight 800, the Montana Freeman standoff, and the Oklahoma City bombing for FOX affiliate stations across the country.
Smith began his broadcast career at local stations across the state of Florida, where he served as a reporter for WSVN-TV (FOX) in Miami, the former WCPX-TV (CBS) in Orlando, WBBH-TV (NBC) in Fort Myers and WJHG-TV (NBC) in Panama City. Smith studied journalism at the University of Mississippi. He grew up in Holly Springs, MS and currently resides in New York City.
About CNBC:CNBC is the recognized world leader in business news and provides real-time financial market coverage and business content consumed by more than 355 million people per month across all platforms. The network’s 14 live hours a day of business programming in North America (weekdays from 5:00 a.m. - 7:00 p.m. ET) is produced at CNBC’s global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC’s highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also offers content through its vast portfolio of digital products such as: CNBC.com, which provides real-time financial market news and information to CNBC’s investor audience; CNBC Make It, a digital destination focused on making you smarter about how you earn, save and spend your money; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit https://www.cnbc.com/digital-products/.
Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at http://www.nbcumv.com/programming/cnbc.  For more information about NBCUniversal, please visit http://www.NBCUniversal.com.
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https://www.cnbc.com/2020/07/08/shepard-smith-joins-cnbc.html

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