Another one of our rewrites of a previously done post, continues with us looking at Disney's One Saturday Morning and ABC Kids once again. You can read our original post here. So let's see if we can improve upon that one and see what happens.
Disney's One Saturday Morning in sense starts the final trend of Saturday morning network kids programming. This is also an example of how media was changing and ownerships were part of that. On July 31, 1995, The Walt Disney Company announced it wanted to buy Capital Cities/ABC. (In hindsight, this may have been a bad idea) Thus this eventually allowed in early 1996. I'm going to keep this to the block's relvantacy, or we'd be here all day. (Yes, thankyou) Disney's children's tv focus was The Disney Afternoon, but that block was dying. It had everything going against it in 1995, that would now both the WB and UPN having a kids block in the afternoon. These were stations that used to air the Disney afternoon; Fox Kids was also running. It was dying, first the name then later the whole block. Meanwhile, Disney was also offering its programming on ABC and CBS already, along with The Disney Chanel, which comes into our story soon.
1996 was the setting year, like Disney bought ABC and was trying to figure out things. The Fall 1996 line up on ABC Sat AM was including some Disney made stuff, already. They had plans in the works. Enter, Peter Hastings, he had left Warner Bros and came to Disney and one of the things to bring in was a new concept of a Saturday Morning block.
“Disney and ABC had been looking for a way to frame Saturday morning to make it look different and set it apart from programming on other networks,” explains Hastings. “I thought of basing the show on the concept that Saturday mornings were different from the rest of the week, with each day represented by a special building...
----Peter Hastings, 1997
more after the jump