Why OWN : the Oprah Winfrey network isn't doing well

Opinion  by Samuel Jacobs for mychiller media

   OWN: The Oprah Winfrey Network , launched on January 1st this year. It had hype and tons of love for it. That has not made ratings. Discovery , which owns 50% of the channel including the space it inhabits on your TV had a channel before called Discovery Health which was used to be the starting spot for OWN, but it's ratings have been down from when it was Health.  I can't help ask why is the network not doing well? There's no Oprah! Hold on a second what was the best show on the network? It was a show about Oprah's show.  Oprah is not her own network alot , she's on her magazine more.  Oprah fans like Oprah , yes they'll read books and products she recommends.
    Yes Oprah needs to be on her network more , or change the name of the channel. When someone watched "Oprah" the expected to see Oprah.  Oprah is her own brand , her thought process was to make a network and strap her name to it and expect people to pour in.   I am not saying Oprah should bring her show to the network and go back to old days.   But make it more with some type feeling that Oprah is there.  This is why I Think the network is not doing well the other reason is that it's on cable, her show was on local TV, she lost many of that local audience who don't have cable.   The network is also only 6 months old , so the ratings need a chance, but if they drop and not raise or sustain then there's a problem.