ABC Family getting new name

ABC Family  TV NEWS 

                 

image: Disney 

UPDATE  12/11 : The Date for name change is now set for January 12th , 2016   per this 

     ABC Family is making it's biggest change in it's life  since it was bought by Disney in 2001, after  over 25 years of having the name Family in it . (First as Family Channel, then Fox  Family)  They will be renaming the channel in January of 2016 , as Freeform.


 From the Disney Blog

ABC Family President Tom Ascheim announced today that ABC Family will be renamed and rebranded as Freeform in January 2016. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media.
Viewers will be introduced to exciting new and original content while still enjoying their favorite ABC Family shows. Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road.
The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting and scary time in life when you experience the most firsts—first car, first apartment, first job, first love, first heartbreak—all the firsts that exist between who they are now and who they want to become.
This audience’s identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform personifies this fluidity and will deliver ideas, forms of content and ways of interacting with the brand. Freeform is inspired by the interconnection between content and audience; media and technology; interactive and linear; life stage and lifestyle and the way Becomers interact with them all.
Fans are encouraged to check out freeformfan.com to submit photos and videos that creatively express the word “freeform.” Submissions may be used as part of our ongoing launch campaign underscoring the new brand’s essence of collaboration and co-creation of content with our viewers.
- See more at: https://thewaltdisneycompany.com/blog/abc-family-becomes-freeform-january-2016#sthash.CZxgjjaO.dpuf

  Late last year their were rumors of a name change as the channel looks to focus on it's termed "becomers" (ages 14-34) and new programming has been added in the past months.



Deadline reports that they will be keeping popular things like the 25 days of Christmas (a  holdover of the Fox Family days)  and keeping some part of the family friendly audience.